Apple is great at marketing as well.

Granted they make quality phones, don't get me wrong, I have nothing against the iphone. When it comes down to it though, spec for spec it's really just another phone to consider. As stated earlier, one of my biggest turnoffs is the proprietary nature of all their connections. They were also limited to a 3.5" screen when i was looking and I wanted at least 4" since i use mine to watch movies when im on travel, the screen is on par with other high-end smartphones (it's no longer the leader), no removable memory card for my movies, etc.