Yeah I think its definitely all about personal preference. People who have had the I-phone from the start are totally for it and will never purchase anything else, and it goes the same way for Android users; I too have always had an Android phone so I am so use to the system. However, the changes with the I-Phone 5 definitetly appealed to me but after really playing with the live phone I just hated the IOS system and had to get the GS3..