Jeep is not doomed! They need vehicles like this one to sell and make money and also keep their MPG low enough for regulations. Vehicles like this are what give them room to make the Jeeps we like and want to mod. Look at the wrangler, if the only people who purchased wranglers where the off road community who modify and seriously off road they probably would of stopped selling it decades ago. These entry level capable off road vehicles like liberty and now the renegade keep the brand alive and put money in the kitty for the cool stuff. IMHO