-you, your wife, the kids, all your camping gear and half of your friends camping gear are all in YOUR truck because your friends drive a "real" jeep
-after a day of wheeling with your friends, you are the only one not wearing a parka, gloves, goggles and can drive away refreshed
-a minor fender ding is $1500 to repair
-you can't buy aftermarket parts for YOUR Jeep
-you are the only one of your group that can tow your buddy when he breaks his sh&t!