This dude needs to lose the carpeting and leather seats, and replace them with rubber mats and plastic Jeep racing seats. (OMG, that video actually made me use the word "dude" )

I used to do that stuff with the old Land Cruiser, but it was bare bones inside. It's painful to see muddy water sitting on that leather seat.

He has the only luxury Jeep I've seen that needs life jackets under the seats, and life rings hanging on the sides. Maybe he needs to add a red/green navigation light as a hood ornament.